Independent publishing with specialist audiences
Huff Media Ltd is an independent UK publisher behind a small but focused group of online titles covering commercial vehicles, lifestyle, food, drink, travel, culture, fashion and everyday interests.
Our publications include Professional Van, Professional Pickup, Average Joes, Average Janes, CALIBRE and Front Seat Driver.
Across the group, we reach engaged readers through practical, useful and approachable editorial content — from van reviews and pickup news to travel features, product guides, food and drink coverage, style, entertainment and lifestyle articles.
What we publish
Professional Van and Professional Pickup cover the UK light commercial vehicle market, including van and pickup reviews, fleet news, electric vehicle developments, business advice and industry updates.
Average Joes is our men’s lifestyle title, covering food and drink, travel, tech, culture, entertainment, style and everyday recommendations.
Average Janes is our women’s lifestyle title, covering fashion, beauty, wellness, travel, food, homes, culture and modern lifestyle features.
CALIBRE covers affluant lifestyle, travel, food and drink, entertainment, grooming, style and culture, with a slightly sharper, more mature editorial edge.
Front Seat Driver is our motoring and automotive lifestyle title, focused on cars, road trips, reviews and driving culture.
Who we are
Huff Media is run by Phil and Samantha Huff, supported by a trusted network of experienced freelance writers, editors and contributors across our automotive and lifestyle titles. We combine editorial experience, vehicle knowledge, lifestyle publishing, content strategy and hands-on site management.
Phil is an automotive journalist with more than 20 years of experience. With a particular focus on vans, pickups and commercial vehicles, Phil writes for national, regional and specialist publications as well as editing Professional Van and Professional Pickup.
Samantha leads the lifestyle side of the business, developing content across Average Janes, Average Joes and CALIBRE, with a focus on useful, accessible and reader-friendly editorial.
We are a small team, but that is part of the appeal. Advertisers, PRs and contributors deal directly with the people responsible for the publications.
Our approach
We believe good publishing should be useful, honest and readable.
That means:
- clear editorial standards
- relevant content for real audiences
- commercial partnerships that fit the publication
- transparent labelling of sponsored content
- long-term value rather than disposable clickbait
We work with brands, agencies, PR teams and contributors across our titles, but we protect the quality and relevance of the sites we publish.
Work with us
Huff Media offers a range of commercial opportunities, including sponsored posts, brand partnerships, display advertising, video sponsorships and email marketing.
We also work with PR teams on relevant editorial opportunities, product reviews, travel features, automotive launches and industry news.
To discuss advertising, editorial opportunities or partnerships, contact .