Clear expectations. Better partnerships.

Huff Media Ltd publishes Average Janes, Average Joes, CALIBRE, Front Seat Driver, Professional Pickup, and Professional Van.

We welcome enquiries about advertising, sponsored content, commercial features and relevant guest contributions across our titles. However, all submissions and commercial arrangements must meet the guidelines below.

For more information, or to discuss a booking, please contact us at .

Advertising Opportunities

We offer a range of advertising and commercial opportunities across our publications, including sponsored posts, banner advertising, video sponsorships, email marketing campaigns and wider brand partnerships.

To discuss advertising or request a media pack, please email us at .

Sponsored and Commercial Content

We accept sponsored posts, commercial features and SEO-led content on the following outline terms:

• A maximum of two commercial links are permitted in the article body, unless otherwise agreed in advance.
• Commercial links cannot use exact-match anchor text.
• We do not sell link insertions into existing editorial content.
• Content must be relevant to the audience of the publication in which it appears.
• Content must not conflict with existing advertising, editorial or commercial arrangements across our publications.
• All submitted content is subject to editorial review and approval.
• Huff Media retains full editorial control and may edit, reject, decline to publish or remove content at its discretion.
• All sponsored or commercial content will be clearly labelled as such, in line with applicable UK advertising rules and editorial standards.
• We do not guarantee search rankings, traffic, indexing, domain authority changes or any other SEO outcome.

Link Insertions

We do not accept paid link insertions into existing editorial articles.

Any commercial link placement must be part of a new sponsored post, commercial feature or agreed advertising arrangement, and will be subject to the same editorial, disclosure and compliance requirements as other paid content.

Gambling, Betting and Casino Content

We will only consider gambling, betting or casino-related content where the advertiser and any linked operator hold a valid UK Gambling Commission licence.

All gambling-related content must comply fully with relevant ASA, CAP Code and UK Gambling Commission requirements.

We will not accept gambling content that targets under-18s, vulnerable people, self-excluded users, or audiences for whom the product or service would be unsuitable. We also reserve the right to decline gambling-related content entirely, even where the advertiser or linked operator is licensed.

Restricted and Prohibited Content

We do not accept CBD or cryptocurrency placements.

We may also decline adult material; tobacco, vaping or nicotine products; weapons; counterfeit goods; academic cheating; illegal streaming or downloads; misleading financial products; payday loans or high-cost credit; unlicensed gambling; and any unlawful, misleading, harmful or non-compliant product, service or claim. This list is not exhaustive and Huff Media reserves the right to reject any submission or advertising enquiry at its discretion.

Placement and Publication Period

Sponsored content will remain live for a minimum of two years from the date of publication, unless removal is required for legal, regulatory, technical or compliance reasons.

In practice, we do not routinely remove published sponsored content. However, permanent placement is not guaranteed.

We may remove, update or amend content where necessary, including where information becomes outdated, inaccurate, misleading, non-compliant, technically problematic or no longer suitable for the publication.

Accuracy, Rights and Responsibility

By submitting content, the contributor or advertiser confirms that:

• They have the right to provide the submitted text, images and any other materials.
• The content does not infringe copyright, trademarks, privacy rights or any other third-party rights.
• All claims are accurate, lawful and capable of substantiation.
• The content does not contain anything defamatory, misleading, unlawful or otherwise unsuitable for publication.
• Any required permissions, licences or clearances have been obtained.

The contributor or advertiser is responsible for ensuring that submitted content and linked pages comply with all applicable laws, regulations and advertising standards.

AI-Generated or Low-Quality Content

We do not accept low-quality, generic, spun or automatically generated content.

AI-assisted content may be considered, but it must be accurate, original, useful to readers and suitable for the relevant publication. Huff Media may reject or substantially edit any submission that does not meet our editorial standards.

Variation of Terms

We understand that some campaigns or contributions may require adjustments to these standard terms.

Any variation must be agreed in advance and approved in writing before publication.

For any questions, clarifications or advertising enquiries, please contact .

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This policy was last updated on 1 November 2026.